The article discusses the current topic: anti–crisis strategy as the most important component of the basis of anti–crisis management of the company. Within the framework of article, we reveal the essence, the anti–crisis strategy of the organization, as well as the problems that may arise in the process. Practical, functional and methodological problems are highlighted as the main problems. In the course special emphasis is placed on new, modern approaches and stages of developing an anti–crisis strategy: monitoring of alarm signals, preventive measures, identification of crisis parameters, investigation of the causes that caused it, assessment of the real possibilities of an organization’s exit from the crisis, choice of stabilization methods, development of measures within the anti–crisis strategy and control of their implementation, neutralization of the consequences of the crisis. Attention is paid to the complex analysis of the external and internal environment. It is said that SWOT and PEST analysis methods, methods of financial analysis of an organization and its competitors are used as evaluation methods, and the steps that organizations need to take to preserve and improve their business are also considered. As the main methods of overcoming the crisis are identified: rehabilitation, personnel, financial, marketing, production, methods of active adaptation and management.

The UAE financial system is the country’s leading non+hydrocarbon sector which has shown good growth in the post–pandemic period. The country’s ability to become a leader in innovative technology not only among the GCC countries but also among the countries in the MENA region is beyond doubt. After the global financial crisis, which also affected the wealthy emirates of Dubai and Abu Dhabi, the UAE government took the vector to create a risk–oriented innovative financial system. The creation of major international financial centers, such as Dubai International Financial Center (DIFC) and Abu Dhabi Global Market (ADGM), was the logical concept for creating the above system. Islamic financial institutions represented in the UAE operate within the framework of clear rules and standards that have been implemented by supervisory and regulatory authorities, precisely to build high–quality and transparent relationships between counterparties not only within one country, but also at the international level.

 Reducing the number of risks and reducing damage from them is the task of every enterprise, including factoring companies. Modern methods of combating fraud and insolvency of counterparties are losing their relevance every day. In such situations, it is necessary to turn to innovations and technologies in the field of financial services, which are already actively used by international companies today and have every chance of their adaptation in the Russian market.

 The subject of the research is the study and analysis of modern technologies and innovative methods of risk management.

The research results consist in identifying the main risks of factoring companies, analyzing existing innovative technologies to combat them and developing proposals for their use in the Russian market

The Company establishes internal control as a measure to counteract violations and a tool to protect the interests of the company. Internal controls are procedures implemented by a company to prevent fraud, increase accountability, and ensure the integrity of financial data. Internal controls are unique to each company and are designed according to the size and structure of the company. Effective internal control is aimed at achieving the company’s goals and protecting the company’s interests. Internal control not only eliminates risks for the company, but also reduces unnecessary costs or efforts. Internal control ensures that the company complies with federal laws and regulations in the field of financial data management. Reliable internal controls can improve operational efficiency and ensure the reliability of financial statements during internal or external audits.

The article examines the specifics of the Russian and foreign syndicated lending market as a significant source of financial resources for companies implementing large+scale projects, examines the problems in the field of syndications that arose with the imposition of sanctions against Russian banks and companies. The author gives an assessment of the level of importance of this type of lending for companies, and compares it with alternative methods of raising capital. The article addresses issues related to the need to improve the legislative regulation of syndicated lending in the Russian market. The prospects for the development of this type of lending in the Russian market are determined.

 The modern world has long stepped into the era of electronic technology. However, as it turned out, the ways to develop this area are endless. And the emergence and development of the Internet and global communication technologies only pushed participants in the market economy — trading enterprises — to work using a virtual system. This practice is called e–commerce.

 Issues of regulation of cross–border e–commerce are currently relevant and are being discussed at the highest level.

 The purpose of this article is to provide a basic assessment of the main ways to regulate electronic cross–border trade.

 The article examined the main Russian and global trends in the development of electronic and cross–border trade

The intense development of the competitive environment requires microfinance organizations to implement highly effective marketing, aimed at achieving commercial goals and realizing promotion functions in the digital environment. Omnichannel marketing becomes relevant in such conditions, emerging as a widespread trend in the contemporary microfinance business. This work reveals the modern trends of omnichannel marketing development: digitalization, the predominance of large commercial structures, and the shift towards a customer–centric approach and omnichannel marketing. Specific tools of omnichannel marketing are highlighted and analysed: email marketing, call centers, chatbots, messengers, websites, and others, as well as some methods of managing loyalty and personalizing interaction with clients are considered. The research concludes that omnichannel marketing not only contributes to the competitiveness of microfinance organizations through improving customer experience and increasing loyalty but also serves as a significant and effective tool for ensuring efficiency and achieving the marketing commercial goals of the microfinance business.

The article examines the features of social networks as an accessible marketing tool for small businesses. The current directions of marketing in social networks are specified and the features of such marketing are highlighted. Various tools are compared and their applicability in the context of small business Internet marketing is assessed. The potential advantages of marketing in social networks are clarified, associated with speed of response, relatively low costs, lack of focus on a local audience, etc. Marketing strategies in social networks are defined and disclosed, and issues of their development are addressed. Based on the results of the study, conclusions are drawn about the resulting importance of small business marketing on social networks.

The article analyzes the availability of participation in government support programs for small businesses. The state assesses the importance of organizing support measures for small and medium–sized enterprises from the point of view of their significant social and economic role for the country. The article presents the division of state assistance into programs at the federal, regional, sectoral and municipal levels. Areas of state support are classified into material, informational, organizational and monetary areas. The most common barriers to expanding business activities have been identified, including difficulties in finding investors and additional financing, length of bureaucratic procedures, difficulties with counterparties, lack of highly qualified personnel, and lack of commonality in support programs. For a more detailed consideration of the issue, a structure for preparing a state support project has been built. Statistical information is provided on the awareness of entrepreneurs about support measures, among which the most well–known were digital services for business and a moratorium on inspections. It is proposed to involve public associations of entrepreneurs in the discussion and creation of support projects with the development of an appropriate legal framework for such discussions. A conclusion is drawn about the most significant problems of access to government support and a way to solve them is proposed.

 The availability of professional skills adequate to the modern economic and technological paradigm among citizens forming the country’s labor resources is an important task for the sustainability of national economic and production systems. Corporate universities established in companies contribute to solving this problem in many ways. Organizations use the corporate university model to promote their learning initiative in order to effectively manage their large investments in professional development and staff development. Thus, corporate training has expanded its influence, and not limited to the functions of reproducing professional competencies within individual companies, it is currently a mechanism for implementing government programs and concepts for the formation and development of skills of the population, which corresponds to the policy of workforce development as one of the significant factors of state sustainability in the context of economic transformation and global challenges.

Modern societies strive for greater gender equality and inclusivity, so it is crucial to study the impact of gender on career guidance in order to develop more effective interventions and support systems. Recognizing the uniqueness of the problem and experience faced by people of different genders can increase the effectiveness and relevance of career guidance activities. By studying various aspects of career growth through a gender lens, science contributes to a better understanding of how gender shapes career choices, experiences, and counseling needs of individuals. The article examines the features of professional choice and career building from the perspective of gender theories. It is concluded  that they help to explain the formation and strengthening of gender stereotypes, the impact of discrimination on psychological well–being, choice of profession and career trajectory, as well as the interaction of gender with other social identities.

The research of remote and hybrid formats of employees’ work in modern companies is carried out, advantages and disadvantages are revealed. The influence of different work formats on personnel involvement is considered. The tendencies of introduction of different work formats in Russian and Western companies are described. It’s analyzed the company’s decision–making transition from full–time work from office to a hybrid one.

 The article examines the concept and essence of an inclusive economy, highlights the main scientific and practical approaches and existing methods for assessing the level of inclusiveness of the country’s development. Having highlighted the ubiquity of this concept and its involvement in all aspects of the development of society, it is proved that there is no objective assessment that would fully reflect the level of inclusive economic development. However, unresolved contradictions of current market relations are a sure prerequisite for solving social issues of society through the proclamation of inclusive principles, which include such aspects as: economic growth, social integration, social justice, etc. In conclusion, it is concluded that the principles of an inclusive economy are rather guidelines for the development of society than an objective model of its development.

The article updates the problem of digital inequality in the field of physical culture and sports between large cities and remote sparsely populated areas. According to the authors, in order to eliminate the digital divide, when strategically planning activities and setting deadlines for the introduction of digital technologies, it is necessary to take into account such factors as the presence of high–speed Internet, or its absence or slow speed in a populated area, geographical, natural and climatic features of a particular area, the process of urbanization in suggesting areas for the introduction of digital technologies, socio–demographic characteristics of local citizens, competition in the market of sports, recreational, sports, entertainment and fitness services, economic and political situation in the region, level of digital competencies among specialists in physical culture and sports. Taking these factors into account in strategic planning will eliminate the digital divide between large cities and remote, inaccessible areas, which will contribute to achieving the global goal of increasing the proportion of Russians systematically involved in physical education and sports to 70% by 2030