The article substantiates the author’s opinion on the need to take into account the property of the municipal treasury as one of the objects of regional management and as an object for replenishing the regional budget. The duality of the participation of this facility in the regional management system determines the need to assess the degree of effectiveness of its use. For this purpose, the author suggests the use of crowdsourcing as a tool for attracting a wide range of professionals in the analyzed field when conducting an expert assessment of the degree of effectiveness of using municipal treasury property. The article substantiates the possible directions of using crowdsourcing when conducting an expert assessment of the degree of effectiveness of using municipal treasury property. The purpose of the work is to prove that it is necessary to assess the degree of efficiency of using municipal treasury property, and the assessment process can be carried out using crowdsourcing, taking into account the behavior, experience, and personal characteristics of analysts and experts. The author used the method of scientific proof of the conclusions and results of the work. The main result of the research presented in the article is the author’s proof of the possibility and necessity of using crowdsourcing when performing expert assessment procedures for the effectiveness of using municipal treasury property.

The purpose of this publication is to study the strategic prospects for the implementation of the concept of import substitution in the Russian economy, to study the possibility of organizing industrial production, taking into account the expediency of displacing certain types of imported products and harmoniously replacing them with domestic analogues, which is an extremely relevant issue for the modern Russian economy.

The authors’ study systematizes the assessment of strategic import substitution models, defines the role of the country’s technological sovereignty, provides recommendations for improving the efficiency and technological efficiency of the Russian economy, and highlights the need to increase the competitiveness of the national economy and create innovative products and technologies. 

The article is dedicated to clarifying the conceptual theoretical and methodological foundations of risk management in the implementation of crypto projects in business. The essence and specific features of a crypto project are identified, which, in the context of risk management, create a significant risk burden for all stakeholders. Given the broad spectrum of crypto project risks (as well as their dynamism and complexity), the need arises to improve procedures for their analysis, identification, management, and the implementation of measures to mitigate the impact of risk factors on the crypto project and its success. It is noted that the key interests of crypto projects for businesses include revenue, profit, customer acquisition, and cost optimization. The fundamentals of risk assessment for crypto projects are highlighted, both at the stage of attracting investors and during planning. A significant role is played by the creation of a transparent and fair system ensuring the viability of a crypto project, which is impossible without the development of technological infrastructure. A list of methods, tools, and approaches for improving risk management in the implementation of crypto projects is proposed, along with the specification of essential elements that ensure greater productivity of crypto projects. Based on the results of the study, a summary of the methodological foundations of risk management in crypto projects is provided, expanding theoretical perspectives on crypto projects and their risk management. 

Financial statements are one of the most important sources of assessing the state of the enterprise, it was created in order to formalize reports and reduce the uncertainty of documenting the facts of the economic activity of the enterprise. By analyzing the financial statements, you can identify various internal offenses and frauds that can affect the state of the company itself, as well as the amount of the tax base. It is very important that the financial statements are reliable, since the financial condition of the organization is assessed on the basis of the financial statements. Accordingly, the reliability of accounting reports significantly affects economic security, since, having reliable analysis results, it is possible to correctly determine further actions to counter potential threats and risks. 

The urgency of finding new methods to improve public finance management stems from economic shocks, geopolitical crises, and unforeseen or emergency situations. Due to regional differences in economic and budget potential, state functions and powers can face financial limitations. This has led to the development of the «fiscal space» concept, which aims to improve the effectiveness of tax reforms, budget spending, public debt management, and the attraction of financing for budget deficits to achieve socioXeconomic objectives. However, the application of the concept in domestic practice requires the systematization of methodological approaches. 

Innovative activity plays an important role in strengthening the technological sovereignty of the country. The main mechanism for stimulating innovative activity are state programs and strategies. An important aspect of the successful implementation of programs is the training of qualified specialists, which requires the participation of educational organizations. The authors propose a comprehensive approach to training future personnel involved in the innovative development of the chemical industry, which involves the comprehensive development of organizational, managerial and professional competencies.

Social media influencers have become key players in modern marketing. Their ability to shape public opinion and influence consumer behavior makes them important partners for businesses, especially in marketplaces.

The article examines the impact of original advertising campaigns on sales on marketplaces, focusing on the current problem of advertising effectiveness.

The work emphasizes the importance of integrating opinion leaders into digital marketing strategies aimed at maximizing sales on marketplaces and developing brands in the face of fierce competition. 

In the context of increasing competition and transformation of consumer preferences, the key factor in ensuring sustainable development of an enterprise is the introduction of new or modernization of existing products and services. To assess the commercial feasibility of implementing such projects, it is necessary to develop a comprehensive feasibility study, including an analysis of the market situation, an assessment of potential risks, the construction of a financial model and the determination of resource provision. For market analysis and the development of a marketing strategy, the author proposes methodologies that integrate the experience of marketing activities of manufacturing enterprises in the B2B market.

Active involvement of the marketing department in the process of developing a feasibility study allows you to confirm the market potential of the product, develop a marketing strategy, forecast sales volumes and reduce the level of uncertainty. 

In the context of the active development of the digital environment and the growth of e–commerce, the issue of attracting consumers to physical retail locations (shopping malls) has become increasingly relevant. The competition between online and offline formats is accompanied by a search for effective internet marketing tools to increase the attendance of shopping malls. Purpose — to identify and specify the list of factors influencing the impact of social media on the attendance of physical retail locations. Assuming that the competition between online and offline retail segments will continue to intensify, the authors consider the use of social media as a tool to ensure additional visitor inflow to shopping malls. It is proposed to take into account the social function of offline venues (leisure and entertainment events, family time, etc.), which can create additional points of interest for visiting shopping malls. This approach makes it possible to combine the advantages of digital channels with the benefits of physical stores, thereby increasing the efficiency of marketing campaigns and stimulating visitor growth. The social media campaign conducted increased the attendance of a shopping mall during a major sales event. The scientific significance of the study lies in expanding the understanding of the synergy between internet marketing tools and physical sales. The practical value of the results is the possibility of using the proposed approach for planning and evaluating marketing activities aimed at supporting shopping malls and other physical retail outlets.

This paper raises the problem of evaluating the effectiveness of various ways of organizing the delivery of ready meals from restaurants. In the process of research, a unified vision of this vast problem is formed. All data is formulated and structured by the method of comparative analysis. The results of the study are summarized in a single table that provides a visual representation of the disadvantages and advantages of various delivery methods. The relevance of the study is due to the increased demand for ready–o–eat delivery services and growing competition among restaurateurs. The conclusion is formulated that it is more expedient for a small business that is at the start to use the services of an aggregator, while a network business should develop its own delivery service and work to increase brand awareness. The results of this study allow us to give an idea to established and novice restaurateurs about what stages they need to go through on the way to realizing the delivery of their products and will allow them to make an informed decision. 

This paper analyzes the criminalization of the Russian economy as a significant threat to national economic security. Various types of economic crimes are considered, such as corruption, organized crime and fraud in the financial sector, as well as their impact on the most important sectors of the economy. The study covers the interdependence of these illegal actions, their role in the outflow of investments and the weakening of trust in government agencies. In addition, an assessment of the effectiveness of the applied counteraction measures is given and measures are proposed to increase Russia’s economic security in the face of the critical spread of crime.