Futuristic Marketing and its application in Russia and foreign countries
https://doi.org/10.24182/2073-6258-2021-20-3-182-190
Abstract
In connection with the widespread removal of the «coronavirus» restrictions on free movement, the problem of attracting consumers to their sales areas has become especially urgent for brands. It seems that this problem can be solved, including using elements of futuristic marketing. The author, using the example of Russia and foreign countries, examines already existing examples of the implementation of elements of futuristic marketing in the strategy of an enterprise, and also proposes models for increasing the effectiveness of such implementation.
About the Authors
A. V. Shcherbinina
Department of Marketing, Plekhanov Russian University of Economics
Russian Federation
Russian Federation
Specialist
Moscow
A. A. Shcherbinin
Lomonosov Moscow State University
Russian Federation
Russian Federation
Postgraduate student
Moscow
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Review
For citations:
Shcherbinina A.V., Shcherbinin A.A. Futuristic Marketing and its application in Russia and foreign countries. Scientific notes of the Russian academy of entrepreneurship. 2021;20(3):182-190. (In Russ.) https://doi.org/10.24182/2073-6258-2021-20-3-182-190
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