Consumer behaviour in the e–services market
https://doi.org/10.24182/2073-6258-2021-20-3-150-159
Abstract
The article deals with the issues of the population’s entry into the information society, information sources, information consumption, negative aspects of the computerization of society, the behavior of consumers in the markets of information and electronic services, the creation of dialogues that are understandable and accessible to people far from the world of electronics.
Keywords
information and communication technologies (ICT),
Internet,
digital economy,
smartphone,
use of computers and other technical means in obtaining information,
state of information society in Russia,
indicators and indicators of measuring the information society,
«humanization» of electronic devices
About the Authors
A. V. Balabanova
Russian Academy of Entrepreneurship
Russian Federation
Russian Federation
Dr. Sci. (Econ.), Prof.
Moscow
G. T. Zuravlev
Russian Academy of Entrepreneurship
Russian Federation
Russian Federation
Dr. Sci. (Econ.), Dr. Sci. (Phil.), Prof.
Moscow
References
1. Zhuravlev G.T. Social relations and measurement of their intensity. Scientific notes of the Russian Academy of Entrepreneurship. 2021. T. 20. No. 2. S. 158–165.
2. Balabanova A.V. Possibilities of electronic marketing and electronic communications for the present. Entrepreneur’s guide. 2018. № 39. C. 23–35.
3. https://abnews.ru/2020/10/20/v-rossii-kolichestvo-kompyuterov-prevyshaet-na-chetvert-chislo-zhitelej/.
4. http://inzhukovskiy.ru/novosti/Obshestvo/bolee-76-procentov-semey-v-rossii-aktivno-polzuyutsya-internetom.
5. https://spark.ru/user/115680/blog/74085/digital-2021-glavnaya-statistika-po-rossii-i-vsemu-miru.
6. Sadovnikova N.A., Klochkova E.N. Monitoring the system of statistical indicators of the State Program of the Russian Federation «Information Society (2011-2020) http://emag.iis.ru/arc/infosoc/emag.nsf/BPA/f7c273d78662a25a44257c2a0049b44b».
7. http://ncrao.rsvpu.ru/sites/default/files/library/k._shvab_chetvertaya_promyshlennaya_revolyuciya_2016.pdf.
Review
For citations:
Balabanova A.V., Zuravlev G.T. Consumer behaviour in the e–services market. Scientific notes of the Russian academy of entrepreneurship. 2021;20(3):150-159. (In Russ.) https://doi.org/10.24182/2073-6258-2021-20-3-150-159
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