Management by goals in the context of management of beauty industry enterprises

This article looks at the key role of goal management (MBO) in the multifaceted beauty industry. Drawing on the foundational ideas of Peter Drucker, the study sheds light on how MBA promotes alignment of individual roles with the overall goals of organizations. This bridges the gap between theory and practice by clarifying the practical application of MBO in beauty industry enterprises. The paper highlights the adaptability and flexibility of the system, the attributes needed, given the unique characteristics of the beauty sector. In addition, the article touches on ancillary management tools that complement MBO, providing a holistic approach to managing the beauty industry. The article will be useful for beauty stakeholders, management scientists and those interested in innovative organizational strategies.

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