Methods of sales promotion in the organization’s management system

Abstract

The management system of a modern organization includes the development and application of methods to stimulate sales of its products to consumers. The sale of finished products is the final stage of the entire production process of the enterprise, which begins with the investment of financial resources in raw materials and ends with the provision of manufactured products to the final buyer.

The relevance of issues related to the development and application of sales promotion methods in the organization’s management system in the modern market is increasing every day, since the level of consumer demand for finished products is an important point in the organization’s activities: the higher it is, the higher the efficiency of the enterprise and its profitability. The significance of the study of the sales management system in an organization is that in the conditions of a developing market and growing competition between sellers for sales markets, there is a need to debug marketing communications for each enterprise, therefore, the development and application of sales promotion methods, including a set of measures to stimulate personnel responsible for sales, the introduction of a corporate employee training system, constitute an integral part in the management system of organizations.