The development of mass sports through the study of the specifics of target audiences
https://doi.org/10.24182/2073-6258-2022-21-3-82-88
Abstract
The article deals with issues related to the development of mass sports, where the main factor of this development is the specificity of the target audiences of those involved, on which the main emphasis should be placed. This approach allows for more targeted activities to promote sports among citizens.
Keywords
the sphere of physical culture and sports,
mass sports,
target audiences,
sports,
the structure of those involved in sports,
segmentation of the target audience
Supporting agencies: The research was carried out as part of the implementation of the Scientific Research on the topic: «Development of scientifically based proposals for strategic planning of the development of mass sports at the regional level and the development of approaches to assessing the effectiveness of the measures implemented for this purpose,» carried out by order and at the expense of the Ministry of Sports of the Russian Federation
About the Authors
E. A. Gureeva
Plekhanov University of Economics
Russian Federation
Russian Federation
Cand. Sci. (Econ.), Assoc. Prof., Department of sports management and leisure
Moscow
N. Y. Goncharova
Plekhanov University of Economics
Russian Federation
Russian Federation
Cand. Sci. (Econ.), Assoc. Prof., Department of Industry of hospitality, tourism and sports
Moscow
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Review
For citations:
Gureeva E.A., Goncharova N.Y. The development of mass sports through the study of the specifics of target audiences. Scientific notes of the Russian academy of entrepreneurship. 2022;21(3):82-88. (In Russ.) https://doi.org/10.24182/2073-6258-2022-21-3-82-88
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