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IDENT CRM Tool: Main Characteristics and Content

https://doi.org/10.24182/2073-6258-2021-20-2-113-119

Abstract

An experienced manager has an idea about CRM tools, but not everyone understands the benefits of CRM tools. In this regard, the introduction of CRM in small and medium-sized businesses is a rare phenomenon, although it makes the business more efficient and less financially costly. With a large amount of information about the patient, a dental clinic can build a strategy for providing services, increasing profits, but only when the manager understands the principle of working with CRM tools and enjoys all its advantages.

Keywords


About the Authors

A. R. Grigoryan
Moscow Financial and Industrial University «Synergy»
Russian Federation


R. G. Makyan
Immanuel Kant Baltic Federal University
Russian Federation


References

1. Гринберг Пол. CRM со скоростью света. Привлечение клиентов в реальном времени через Интернет. - М.: Символ-Плюс, 2006 г. 530 с.

2. Кинзябулатов РХ. CRM. Подробно и по делу. 1-я редакция. 2016 г 170 с.

3. Хойер Джо Война за клиента. Лояльность раз и навсегда; Попурри. - Москва, 2010. 112 с.


Review

For citations:


Grigoryan A.R., Makyan R.G. IDENT CRM Tool: Main Characteristics and Content. Scientific notes of the Russian academy of entrepreneurship. 2021;20(2):113-119. (In Russ.) https://doi.org/10.24182/2073-6258-2021-20-2-113-119

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ISSN 2073-6258 (Print)