Development and opportunities of the franchising business model, methods of remote management of smart franchises
https://doi.org/10.24182/2073-6258-2021-20-4-58-61
Abstract
Thanks to the business relations built on the basis of franchising, the competitiveness indicator is growing not only for individual market participants, but also for the entire created network. With all the above positive aspects, it is important to take into account such branches as: system management, marketing and strategic plans. The paper considers and notes that with all the positive aspects of the franchise business model, it is important to take into account such branches as: system management, marketing and strategic plans.
About the Authors
K. L. Neopulo
State University of Management
Russian Federation
Russian Federation
Cand. Sci. (Econ.)
Moscow
D. A. Yudenkova
State University of Management
Russian Federation
Russian Federation
Student
Moscow
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Review
For citations:
Neopulo K.L., Yudenkova D.A. Development and opportunities of the franchising business model, methods of remote management of smart franchises. Scientific notes of the Russian academy of entrepreneurship. 2021;20(4):58-61. (In Russ.) https://doi.org/10.24182/2073-6258-2021-20-4-58-61
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