Tool prototyping is a new marketing approach of diversification in today’s demanding market

Abstract

The modern car market is now clearly structured and aimed at a specialized (and often even specific) target segments (street racers, elite class, business class, middle class, low cost cars for young people, a family car, a car for farmers, taxi, passenger taxis, taxis for people with disabilities, special vehicles, military, ambulance, emergency, technician, gas service, fire services, cash-in-transit, escort vehicles, etc.). For a more in-depth coverage of the consumer market, many car manufacturers starting-out to produce prototypes leading and well-proven models of cars, allowing them to gain additional profit with mini maliniemi costs.