The article examines the problems of ensuring security in the process of processing, storing and transmitting information in modern economic conditions. Having considered the comprehensive nature, importance and necessity of information support for any process, the main problems of its protection are highlighted. Here, information security is considered separately at various levels of use and by various entities; the current regulatory framework is analyzed. Information is defined as an element of competitive advantage and competitiveness, which is determined by the potential ability to grow on the basis of the received, especially fundamentally new database, as well as the protection of existing advantages contained in a certain content of information. As a result, conclusions are drawn about the current dangers of information protection for economic entities and directions for possible solutions to the identified problems and difficulties are put forward.

Financial fraud in the 21st century is taking on new types. In modern conditions, legal entities are increasingly being attacked, and the confrontation is growing. To successfully repel fraud attacks, it is necessary to have knowledge about the transformation of fraud forms and methods by which attacks can be avoided and not become a victim of criminals. A special problem in this process is the information hidden by the entrepreneurs themselves as an attempt to save the image of the organization and their own credibility, as well as the multi#personality of the scammers.

The subject of the study is whaling and pseudo–franchising as new forms of financial fraud to which legal entities are exposed. The research methods are historical and logical. The result of the study is to substantiate the possibility of avoiding new forms of fraud in the modern market.

The article presents the results of a comprehensive study of the adaptability of online courses on time–management for entrepreneurship. Based on the analysis of programs of leading Russian educational platforms (Netology, Skillbox, 4brain, etc.), a significant dissonance was revealed between traditional time management methods and the specific needs of entrepreneurs. The research methodology included content analysis, expert interviews (n=15), and a questionnaire survey of entrepreneurs (n=120). It was found that only 30% of courses contain specialized modules on working with business uncertainty, while programs with a practice share of >50%. An integrated model of entrepreneurial time management has been developed, combining: adaptive planning techniques (contextual, rigid–flexible), dynamic prioritization with economic criteria, digital automation tools. The results show that effective programs should include 70% practical content, cases from entrepreneurial practice and modules on energy management. An algorithm for selecting courses based on a 4–level assessment system (direct applicability, business metrics, resource optimization, strategic value) is proposed.

The purpose of the research is to develop a conceptual model of innovation management in the creation of an innovative engineering product. Research object: innovative engineering. Research methods: general scientific methods (analysis and synthesis of information, comparison). The article examines past research and approaches to innovation management and the creation of an innovative engineering product. Based on past publications, it is concluded that there is no current model for managing innovation and creating a new product of innovative engineering. The article adds the content of the concepts «innovative product of engineering» and «innovation management of engineering». The scientific novelty of the research lies in the proposal of a management concept for the creation of an innovative engineering product. The basic principles of innovation engineering management are highlighted, a matrix of responsibility allocation for key performers in innovative engineering management processes is compiled, and methods of strategic and project management are systematized in accordance with the processes of innovative product development. The theoretical significance of the research is to supplement the existing knowledge of innovation management by systematizing management methods and allocating responsibilities.

This paper provides a comparative study of performance measurement ratios in various project management methodologies: Agile, hybrid approaches and Waterfall.

The purpose of the study is to determine the role and significance of these coefficients in the context of project management, as well as to analyze their application in each of the methodologies under consideration.

The focus is on agility, adaptability to change and continuous feedback in Agile, the balance between structure and adaptation in hybrid methodologies, and rigorous planning and its impact on measuring project success in Waterfall.

The analysis showed that the choice of approach to project management depends on specific conditions and tasks. Each of the approaches considered has advantages and disadvantages. The choice of approach should be based on an analysis of the specific conditions of the project, its goals and limitations.

The results of the study can be useful for project managers, managers and other professionals involved in project management. They can help them choose the most appropriate approach to project management and improve its efficiency by implementing factors to evaluate it.

In the context of high uncertainty and rapid change in the field of information technology, the effective application of agile project management methodologies is becoming increasingly relevant. However, in practice, the degree of flexibility can vary significantly depending on contextual factors. The aim of this study is to analyze which factors influence the level of project management flexibility in Russian IT companies.

The research was conducted through an online survey of professionals working in the field of innovation project management. The level of flexibility was assessed using a scoring system based on responses to four key areas: requirements gathering, planning, communication with the customer, and communication within the team. The resulting scores were compared with characteristics of the respondents such as experience, industry, company size, team size, and the perceived innovativeness of the project.

The article presents the results of the analysis of the relationship between these factors and the level of project management flexibility. The findings show that the most significant influence is exerted by the manager’s experience and the degree of project innovativeness, while company size and team size are not decisive factors.

In today’s dynamic world, any company is concerned about maintaining its market position, increasing economic stability and competitiveness. It is known that today almost all companies have a website. Thanks to the usability of the site, that is, clear navigation on the site, the company can maintain its economic stability at the required level. The aim of the work was to provide ways to optimize the usability of the site to enhance the economic stability of the company. The paper provides examples of how, thanks to an effective website, industrial enterprises have managed to increase economic performance, including profit. The research uses methods of setting goals and objectives, visualization, analysis and generalization. As a hypothesis, we assumed that a well–designed website helps to increase new and retain loyal customers, which ultimately ensures the financial stability and economic sustainability of the company. The paper focuses on the process of developing a website for an industrial company, which can be used by small and medium–sized businesses, as well as self–employed and individual entrepreneurs.

In the context of digital transformation, corporate knowledge bases (KBZ) are becoming a key tool for managing information and human capital. This article explores the essence, functions, and mechanisms of implementing KBZ in the personnel management system. Corporate knowledge bases are a centralized data warehouse that accumulates internal documents, structures, training materials, and cases. The paper emphasizes that CBMs contribute to optimizing the processes of adaptation, training, evaluation and retention of employees, as well as preserving corporate memory. Special attention is paid to the stages of information collection, access organization, and implementation of monitoring and analytics tools. Using the example of Google and IBM practices, it is shown how the use of KBZ accelerates learning processes, improves internal communication and increases employee productivity.

The article concludes that in the context of accelerated digitalization, corporate knowledge bases play an important role in the sustainable development of companies, creating an innovative environment and maintaining high efficiency of business processes.

The article presents the results of an expert survey of entrepreneurs and teachers initiating the process of implementing professional entrepreneurial education. To determine the problem field of this type of education, the expert survey method (diagnostic interview) was used. The interrelations of problems were identified by the method of paired comparisons, their grouping and correction were carried out. The root problems requiring priority solutions were brought out for further discussion in the professional community.

The topic of digital (computer) automation and the transformation of consciousness, activity and social behavior of modern generations of people that occurs under its influence has firmly taken its place on the current agenda. Advanced achievements of technical progress provide humanity with previously unseen opportunities, but only few people think about the downside of technological «miracles» and the price to pay for them. Meanwhile, technological unemployment, digital dependence, cognitive distortions, spiritual impoverishment and the loss of people’s competencies due to the excessive use of artificial intelligence–based technologies are already becoming increasingly noticeable attributes of the present and foreseeable future. The proposed publication analyzes how and why a modern person found himself in the so–called «digital playpen», and whether he can get out of this high–tech trap without giving up the benefits of progress, but by starting to treat them rationally and critically, in the name of preserving his freedom and full socialization.