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Scientific notes of the Russian academy of entrepreneurship

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Features of modern marketing for companies of a creative orientation

https://doi.org/10.24182/2073-6258-2022-21-4-70-73

Abstract

The article is devoted to the study of how modern marketing for creative companies differs from the marketing approaches of other businesses. The author notes the aspects and approaches that the manager should focus on, first of all, for the successful development of sales. Analytical work was carried out and personal effective methods were proposed from the experience of our own production company in the field of custom<made art.

About the Author

A. O. Aleeva
All–Russian Association of Lawyers of Russia «VAYUR»
Russian Federation

 Development Director

 Moscow



References

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8. Vallentin Lars. Selling packaging. The world’s first book on packaging as a means of communication. – M.: Mann, Ivanov and Ferber, 2012.


Review

For citations:


Aleeva A.O. Features of modern marketing for companies of a creative orientation. Scientific notes of the Russian academy of entrepreneurship. 2022;21(4):70-73. (In Russ.) https://doi.org/10.24182/2073-6258-2022-21-4-70-73

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ISSN 2073-6258 (Print)