The role of educational marketing in the development of the organization
https://doi.org/10.24182/2073-6258-2021-20-2-166-177
Abstract
The article talks about the growing role of marketing in the development of organizations, including educational ones. On the example of the Bolshebereznikovskaya secondary school of the Republic of Mordovia, the possibility of using a set of marketing tools to promote educational services, including paid ones, is shown. At the same time, there is a weak use of marketing approaches to the management ofeducational organizations in modern conditions.
About the Authors
O. A. Semenova
Mordovian state pedagogical university
Russian Federation
Russian Federation
O. V. Suldina
Mordovian state pedagogical university
Russian Federation
Russian Federation
References
1. Макарова Т.Н. Маркетинговая деятельность в образовательных учреждениях / О.А. Семенова, Т.Н. Макарова. Конкурентоспособность в глобальном мире: экономика, наука, технологии: № 1 (ч. 4), 2018. С. 334-336.
2. Макарова Т.Н. Выбор конкурентной стратегии развития организации / О.А. Семенова, Т.Н. Макарова, М.С. Евстюхина. Фундаментальные исследования. № 12. 2019. С. 186-189.
3. Семенова О.А. Диагностика конкурентной среды предприятия / О.А. Семенова, Т.Н. Макарова, М.С. Евстюхина. Путеводитель предпринимателя. Т. 13, № 2. 2020. С. 135-144.
Review
For citations:
Semenova O.A., Suldina O.V. The role of educational marketing in the development of the organization. Scientific notes of the Russian academy of entrepreneurship. 2021;20(2):166-180. (In Russ.) https://doi.org/10.24182/2073-6258-2021-20-2-166-177
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