Analysis of the market of travel Telegram-channels, defining the trajectory of the development of this topic and creating evidence-based recommendations for regional travel Telegram-channel implementation
https://doi.org/10.24182/2073-6258-2020-19-4-82-95
Abstract
Theoretical aspects of SMM-promotion are disclosed; Telegram as a promotion tool is described; the market of travel Telegram-channels is analyzed; the performance criteria of Telegram-channels are defined; the recommendations for the development of travel Telegram-channels are developed. The scientific hypothesis is using Telegram-channels allows to increase tourist attractiveness of Russian regions. Novelty and the practical significance of the study is analysis and comparison of travel Telegram-channels by the performance criteria and prediction of channels and development of recommendations for channel implementation.
About the Authors
M. Yu. Belyakova
Russian Academy of National Economy and Public Administration
Russian Federation
Russian Federation
I. A. Kozenko
Russian Academy of National Economy and Public Administration
Russian Federation
Russian Federation
References
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Review
For citations:
Belyakova M.Yu., Kozenko I.A. Analysis of the market of travel Telegram-channels, defining the trajectory of the development of this topic and creating evidence-based recommendations for regional travel Telegram-channel implementation. Scientific notes of the Russian academy of entrepreneurship. 2020;19(4):82-95. (In Russ.) https://doi.org/10.24182/2073-6258-2020-19-4-82-95
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