Comparative analysis of the effectiveness of organizing your own delivery service and cooperation with special courier services in the restaurant business
https://doi.org/10.24182/2073-6258-2025-24-1-83-90
Abstract
This paper raises the problem of evaluating the effectiveness of various ways of organizing the delivery of ready meals from restaurants. In the process of research, a unified vision of this vast problem is formed. All data is formulated and structured by the method of comparative analysis. The results of the study are summarized in a single table that provides a visual representation of the disadvantages and advantages of various delivery methods. The relevance of the study is due to the increased demand for ready–o–eat delivery services and growing competition among restaurateurs. The conclusion is formulated that it is more expedient for a small business that is at the start to use the services of an aggregator, while a network business should develop its own delivery service and work to increase brand awareness. The results of this study allow us to give an idea to established and novice restaurateurs about what stages they need to go through on the way to realizing the delivery of their products and will allow them to make an informed decision.
About the Author
K. V. Martynov
Wasabist; IE Martynov K.V
Russian Federation
Russian Federation
Founder of the franchise
Krymsk
References
1. Bobkov, O. Business food delivery: how to organize the delivery of orders from your cafe and promote the service from scratch, what is needed to open the service [Electronic resource] / Oleg Bobkov. Clever. 2024. – URL: https://www.cleverence.ru/articles/auto-busines/biznes-dostavka-edy / (date of access: 02/15/2025). Text: electronic.
2. Questions of the restaurant business [Electronic resource]. Scientific electronic library. – URL: https:// web.snauka.ru/issues/2020/06/92772 (date of request: 02/15/2025). Text electronic.
3. How to deliver dishes to customers: on their own or through an aggregator [Electronic resource]. KonturMarket. 2022. – URL: https://kontur.ru/market/spravka/551-dostavka_bluda_klientam (date of request: 02/05/2025). Text: electronic.
4. How to start catering delivery [Electronic resource] / Sberbank PJSC. – URL: http://www.sberbank.ru/ru/ s_m_business/pro_business/kak-organizovat-dostavku-v-obshchepite / (date of access: 02/15/2025). Text: electronic.
5. How to arrange delivery to customers [Electronic resource] / Sberbank PJSC. – URL: http:// www.sberbank.ru/ru/s_m_business/pro_business/kak-organizovat-dostavku-klientam / (date of access: 02/ 15/2025). Text: electronic.
6. How restaurants can develop their business [Electronic resource]. Vedomosti. 2021. – URL: https:// www.vedomosti.ru/management/blogs/2021/07/21/878952-restoranam-razvivat (date of request: 02/15/ 2025). Text: electronic.
7. Optimization of the «food delivery» business process in a restaurant based on the developed methodology [Electronic resource]. CyberLeninka. – URL: https://cyberleninka.ru/article/n/optimizatsiya-biznes-protsessa-dostavkablyud-v-restorane-na-osnovanii-razrabotannoy-metodiki (date of request: 02/15/2025). Text: electronic.
8. Organization of the delivery service in the restaurant business [Electronic resource]. Evkova.org . – URL: https://www.evkova.org/kursovye-raboty/organizatsiya-rabotyi-sluzhbyi-dostavki-v-restorannom-biznese (date of request: 02/15/2025). Text: electronic.
9. Pashkova, O., Bukharov, I. Research on the delivery of ready meals [Electronic resource] / O. Pashkova, I. Bukharov. Data Insight. – URL: https://datainsight.ru/DI_Restaurant_Delivery_2023 (date of request: 02/ 06/2025). Text: electronic.
10. The restaurant business as a sphere of catering and leisure services [Electronic resource]. CyberLeninka. – URL: https://cyberleninka.ru/article/n/restorannyy-biznes-kak-sfera-okazaniya-uslug-pitaniya-iorganizatsii-dosuga (date of request: 02/05/2025). Text: electronic.
11. The food delivery market in Russia: research results [Electronic resource]. OMI Russia. – URL: https:// www.omirussia.ru/knowledge/news/101 / (date of access: 02/05/2025). Text: electronic.
12. The market for food delivery from restaurants has grown by a third in 2024 [Electronic resource]. 2025. – URL: https://marketing.rbc.ru/articles/15485 / (date of access: 02/05/2025). Text: electronic. – (RBC. Market research).
13. Modern aspects of restaurant business management [Electronic resource]. Young Scientist. – URL: https:// moluch.ru/archive/252/57937 / (date of access: 02/05/2025). Text: electronic.
14. Technology in the restaurant industry: how automation and AI are changing the role of restaurant managers [Electronic resource]. APNI. – URL: https://apni.ru/article/9029-tehnologii-v-restorannoj-industrii-kakavtomatizacziya-i-ai-menyayut-rol-upravlyayushhego-restoranami (date of request: 02/05/2025). Text: electronic
15. Shevtsova, E. Features, problems and prospects of the restaurant business in modern conditions [Electronic resource] / E. Shevtsova. e-rej. – URL: https://www.e-rej.ru/upload/iblock/819/819566c7e21a8a893c7575736d21d605.pdf (date of request: 02/10/2025). Text: electronic.
Review
For citations:
Martynov K.V. Comparative analysis of the effectiveness of organizing your own delivery service and cooperation with special courier services in the restaurant business. Scientific notes of the Russian academy of entrepreneurship. 2025;24(1):83-90. (In Russ.) https://doi.org/10.24182/2073-6258-2025-24-1-83-90
Views:
79
Email this article 
