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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">uzria</journal-id><journal-title-group><journal-title xml:lang="ru">Ученые записки Российской академии предпринимательства</journal-title><trans-title-group xml:lang="en"><trans-title>Scientific notes of the Russian academy of entrepreneurship</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">2073-6258</issn><publisher><publisher-name>JSC “Publishing Agency “Science and Education”</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24182/2073-6258-2021-20-3-31-36</article-id><article-id custom-type="elpub" pub-id-type="custom">uzria-683</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЭКОНОМИЧЕСКИЙ РОСТ: ПРОБЛЕМЫ И ПЕРСПЕКТИВЫ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ECONOMIC GROWTH: PROBLEMS AND PROSPECTS</subject></subj-group></article-categories><title-group><article-title>Теория потребительского выбора в экономической теории</article-title><trans-title-group xml:lang="en"><trans-title>Consumer choice theory in economic theory</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Репин</surname><given-names>С. С.</given-names></name><name name-style="western" xml:lang="en"><surname>Repin</surname><given-names>S. S.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Кандидат экономических наук, доцент</p><p>Люберцы</p></bio><bio xml:lang="en"><p>Cand. Sci. (Econ.), Assoc. Prof.</p><p>Lyubertsy</p></bio><email xlink:type="simple">s.repin@customs-academy.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Кафедра экономической теории, Российская таможенная академия</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Department of Economic Theory, Russian Customs Academy</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>04</day><month>10</month><year>2021</year></pub-date><volume>20</volume><issue>3</issue><fpage>31</fpage><lpage>36</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Репин С.С., 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">Репин С.С.</copyright-holder><copyright-holder xml:lang="en">Repin S.S.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.scinotes.ru/jour/article/view/683">https://www.scinotes.ru/jour/article/view/683</self-uri><abstract><p>Одной из составляющих социального поведения является рациональное действие, которое состоит в том, что потребитель выбирает оптимальные цели в соответствии с его естественными и социальными нуждами, основательно рассчитывая наилучший путь к удовлетворению всех его потребностей.</p></abstract><trans-abstract xml:lang="en"><p>One of the components of social behaviour is rational action, which is that the consumer chooses optimal goals in accordance with his natural and social needs, thoroughly calculating the best way to meet all his needs.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>экономическая теория</kwd><kwd>поведение потребителя</kwd><kwd>потребительский выбор</kwd><kwd>изменяющиеся цены</kwd><kwd>потребности</kwd><kwd>блага</kwd><kwd>функции полезности</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Economic theory</kwd><kwd>consumer behavior</kwd><kwd>consumer choice</kwd><kwd>changing prices</kwd><kwd>needs</kwd><kwd>benefits</kwd><kwd>utility functions</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Лобачева Е.Н. 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