uzriaУченые записки Российской академии предпринимательстваScientific notes of the Russian academy of entrepreneurship2073-6258JSC “Publishing Agency “Science and Education”uzria-3Research ArticleЭКОНОМИЧЕСКИЙ РОСТ: ПРОБЛЕМЫ И ПЕРСПЕКТИВЫECONOMIC GROWTH: CHALLENGES AND PROSPECTSMethods of business diversification and formation of a competitive product portfolio of industrial enterprisesIbraevaA. K.ZEretai@mail.ruKhassenovaK. E.klarita_khassenova@mail.ruZeinullinaA. Zh.aigul-zeinullina@mail.ruShakarim State University of the City of SemeyRussian Federation201912082021181915Copyright © Ibraeva A.K., Khassenova K.E., Zeinullina A.Z., 20212021Ibraeva A.K., Khassenova K.E., Zeinullina A.Z.Ibraeva A.K., Khassenova K.E., Zeinullina A.Z.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://www.scinotes.ru/jour/article/view/3

In the article the methods of business diversification used today in the sphere of industrial production and formation of a diversified product portfolio of the enterprise are considered. The author, analyzing the views of foreign and domestic scientists on the formation of directions for optimizing the activity of an industrial enterprise, draws attention to the fact thatoptimization of activities is one of the most effective tools to increase the competitiveness of enterprises within the industrial cluster.

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The authors declare that there are no conflicts of interest present.